Sometimes you can be running so fast to stay still, that you don’t have time to stop and think about ways that you can make your business more productive. You may think that you already have enough customers and it’s hard work enough keeping them happy, and that you’re business is as big as it’s ever going to get.
But what if you could make just a few simple changes, to your daily actions for example, or your attitude to change, to start experiencing business growth again? It can take just a small adjustment to your way of thinking and your everyday habits to stop the feeling that you’re always fire-fighting, and give you back control of the hours available in every working day.
Professional business expansion consultant David Hardisty, based in Horsham, Sussex, could be the kind of expert you need to come in, examine your business practices, and recommend more productive and efficient strategies that have been proven to work time and again across the range of small, medium and large organisations.
Road to Nowhere
“You don’t have to be a small business owner to experience this feeling of going nowhere and that you’re business is stagnating instead of expanding,” says David. “It can hit large corporations too, especially the ones that may be weighed down with bureaucratic processes that slow progress down and unwittingly strangle business initiative.”
I ask David how just a change in thinking can steer a floundering company back onto the path of success again?
“Of course it’s not just the thinking,” laughs David. “Ideas have to be followed up by action based on those ideas. But a lot of the time the solutions are so simple that business people wonder why they didn’t adopt these attitudes and shifts in performance sooner. Then again it’s frequently hard for those inside the business to see what’s wrong. An objective observer such as myself can look at what they’re doing and pinpoint the wasteful procedures, as I’m not inhibited with thoughts such as, ‘I can’t suggest this new process, it might upset my manager’.”
David gives me an example of time management techniques, where employees are told to limit the time they spend on reading and responding to email to, say, the first hour of the day. “Checking and replying to emails can be a huge time waster and a major barrier to productivity. Some people get so many that they spend a large amount of time reading them all, and often break off from achieving a milestone to respond to an email that arrives in the middle of the day. Focus on the task at hand, not the requests for your time that keep pinging up in your emails. Otherwise you’re always running in circles and have a hard time acheiving completion of a project,” says David.
Adopting efficient time management processes is one of the tactics that David recommends. “Prioritise your tasks so that you do the deadline-driven tasks before other urgent work. It may sound obvious, but you could be working in an environment where your colleagues say ‘It’s always been done this way, so why should we change?’ There’s every reason to change if it benefits the business, and not the employees liking for legacy ways of doint things.”
Smarter Sales Tactics
A large amount of a business’s success relies on their sales and marketing team, of course, and again these efforts may not be pursuing the most effective strategies. “What company can say they have an ultra-efficient system to research and chase every sales lead that the business gets? In these days of the internet, there are some very efficient automatic mechanisms that can capture email addresses and phone numbers of prospects, and then automatically send out a reminder for follow-up action with the possible lead.”
“For example,” Dave elaborates, “when a business hands out shiny printed pamphlets of their products, anyone, hot lead or just a casual peruser, can look at the brochure and then chuck it out. But if you only distribute this information via virtual PDFs, and then only distribute the PDF after an email address and phone number is given, you have collected contact information for qualified leads, and saved on print costs of publishing your shiny brochure too!”
So sometimes effective business growth can be achieved by adopting new online sales and marketing techniques, that are less invasive and more efficient.
David comments in parting, “Absolutely be prepared to embrace new technologies and systems if they can bring change for the better into your business. Sometimes the time these systems save, and the efficient organisation they can bring to your business in terms of shareable cloud-based products, can be the difference between success and failure in today’s competitive world.”
If you would like to know more about economic growth and business innovation in the UK, take a look at https://www.gov.uk/government/organisations/department-for-business-innovation-skills
For more information on business growth and expansion expert David Hardisty, go to http://davidhardisty.com/ or visit him on Facebook at https://www.facebook.com/DavidHardistyBusinessDevelopment/